Death Proof Body Armor needed a rebranding, badly. They were previously under Trigger Finger Ops and decided to give me a shot at the project. Corny pun intended…
What problem the project is solving
Provide customers with a fresh, recognizable visual brand that would scale well across all platforms and mediums. I knew I wanted the branding to be loud, bold, and come out with a strong presence.
How did I do it?
I sketched quite a bit by drawing lines representing motion and the halt of that same movement.
1. Market research
2. Draw icons within a word chart
3. Sketch out concepts
4. Illustrate icon
After one minor revision the product was accepted. He liked the bold lines, square edges, and heavy look and feel.